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Infiniti Introduces ‘Empower the Drive’


Everyone remembers the moment they bought their first car.

For most of us, it was a time in our lives where the excitement we felt came more from what the car represented than the actual vehicle itself.

It meant freedom. A complete, open road, windows down, go wherever you want kind of freedom.

Sure, you did your due diligence. You made sure it was good on gas. You wanted something stylish, something you’d be proud to call your own. Most importantly, you needed to find something that fit your humble budget.

When you finally found the perfect fit, though, it was about so much more than a set of keys.

It meant that, for the first time in your life, you were truly independent. That feeling in itself was worth more than anything money could buy.

That same feeling is what fuels Infiniti’s Empower the Drive.

It’s about creating a vehicle that’s sole function is to make you happy. To give you the same enjoyment you had the first time you drove your first car.

Empower the Drive goes beyond dimensions. Beyond aesthetics. It goes beyond even power. It is an examination of what you truly long to feel when you step inside your vehicle.

It is a carefully, well thought-out design, principled around desire, intent, and accomplishment. It’s about achieving the things you want out of life.

Empower the Drive is now the official mandate of Infiniti and it’s reflected in each of their vehicles. That means innovative design, performance enhancing, state-of-the-art technology and an unparalleled connection between the driver and the car.

Edmonton 3 Day Sale

To celebrate this exciting time at Infiniti, Ericksen Infiniti and Infiniti South Edmonton will be hosting a 3-day long sale, from July 21st to the 23rd. Everyone is encouraged to come down and check out some of the amazing offers on deck.