AutoTRADER has just released their data on the most searched-for vehicles in Canada in 2018. And just like stepping on a scale during the holidays, the results were both surprising and entirely consistent at the same time.
In short: we love SUVs, we’re getting a bit tired of cars, we have less money to spend on luxury vehicles, and the Ford F-150 is so popular it might as well wear the ‘C’ on the next Olympic team.
“For the fourth year in a row, the perennial Ford F-150 has retained the #1 spot on the list, but this year, the Honda CR-V and Toyota RAV4 have climbed into top positions as Canadian favourites, claiming spot #7 and #10 respectively,” says Michael Bettencourt, managing editor of AutoTRADER’s website. “As a result, sedans appear to be taking a back seat in 2018’s top 10 list compared to previous years.”
Some things that jumped out at us:
- BMW’s M series completely fell out of the Top 10 this year
- For the first time in its history, an SUV reached the top ten in every province
- Sports cars still get our gears going. The Ford Mustang, Porsche 911 and Chevrolet Corvette, ranked at #2, #8, and #9.
- The F-150 was the most searched-for vehicle in every province but Quebec (the Honda Civic) and the Ford Mustang (Ontario).
- The most searched-for brands were, in order: Ford, Toyota, BMW, Honda, Mercedes-Benz
- The most-searched colors were black (27.7%), white (22.4%), then grey, blue, red, and silver (all between 8% and 5%).
- BC and Alberta saw a 60% decrease in luxury vehicle searches. The Jeep Grand Cherokee is also hugely popular in Alberta (#4) but didn’t crack the Top 10 nationally.
- Quebecers prefer practicality (Civic, RAV4, Corolla), Maritimers prefer utility over luxury (Ford, Toyota, Chevy), and Ontarians love classics (Mustang, BMW 3-Series). The Territories, Saskatchewan, and Manitoba were all SUV-obsessed (between 7 and 9 of the top 10 searches in each province).
2018 Top 10 Most Searched Vehicles in Canada
- Ford F-150
- Ford Mustang
- Honda Civic
- BMW 3 Series
- Jeep Wrangler
- Mercedes-Benz C-Class
- Honda CR-V
- Porsche 911
- Chevrolet Corvette
- Toyota RAV4
Other Interesting Notes
- Newsflash: it’s more enjoyable to shop when you’re not freezing your @$#% off. March, April, and May were three of the top five months in terms of search volume.
- AutoTRADER might as well change their name to AutoHUB: most of their searches are happening after dark, between 9pm and midnight.
- The future will be dominated by SUVs (both full-size and compact). Most of the famous vehicles from our childhoods are dying off. Minivan searches were at an all-time low, with just 2.58%. Sedans saw a 15% year-over-year drop.
- Despite the growing interest in electric vehicles, the category only accounted for 1.43% of searches. It’s likely still a few years until EVs are a major player on Canadian roads.
“This year’s search data and the future trends we have identified are all pointing to the fact that we are slowly approaching a tipping point in our industry,” says Bettencourt. “We’re witnessing a significant shift in consumer preference, as cars that were once a staple for one generation, are no longer for another. This will have a direct impact both economically and culturally, affecting the automotive industry and beyond.”
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